Industry Trends

Generative AI and the Future of Work

Did Generative AI create that advertising image you’re looking at? What about the 3D model of a protein’s structure that a scientist is examining?

What is Generative AI? How is it being used? Better yet, how can you and your organization prepare people to use it safely and efficiently? Generative AI is a rapidly evolving branch of artificial intelligence designed to generate new content ranging from text, code, and voice, to images, videos, processes, and other digital artifacts, including intricate protein structures.

Generative AI’s capabilities are far reaching and truly transformative. It can and should:

  • Accelerate human innovation
  • Deliver valuable outcomes
  • Require thoughtful, purposeful adoption
  • Be implemented with only the highest levels of ethics and trust


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